2010 – the year of transmedia

Happy New Year!! It is my hope that 2010 will be the year of transmedia storytelling for us here at Samwell Creative, as we throw our efforts in developing and producing projects that engage audiences by utilizing multi-threaded conversations and multi-layered marketing campaigns.

Transmedia - A multi-dimensional mythology of a brand/product/service that utilizes multiple media platforms: print, web, video, audio, music, social media — to tell an engaging story.

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Photo: Street art or “graffiti” is an example of new media platform that could be utilized in transmedia storytelling.

As the internet has broadened the scope of advertisement and marketing strategy, many company’s struggle to maintain conformity while utilizing the multiple platforms available. A product or service is then diluted by the conflicting vision and mission of the product, as advertisers usually specialize in one particular field – print, web, or video.

Here at Samwell Creative, we have the capacity to tell a uniform and engaging story about your company, brand, product or service across all marketing platforms. How? We dig in, and learn about your product/brand/story in order to create a meta-narrative that becomes the foundation for telling the story via video, print, or web. After the story is crafted we bring on talented professionals in each of the specific platforms, and coordinate a marketing campaign that is multi-layered, while remaining uniform and clear in its mission. We collaborate with all involved to ensure that each medium compliments the other – rather than diluting the message – our transmedia approach reinforces the message you are trying to communicate across multiple platforms.

What ways have you seen transmedia storytelling used in the marketplace?